Superannuation | NGS SuperTransforming Digital and Marketing Capability
The challengeLegacy systems, fragmented data and limited digital capability were constraining growth and execution.
What I didLed end-to-end transformation of marketing, digital and martech capability, introducing segmentation, analytics and performance frameworks.
The outcomeIncreased online acquisition by more than 10x
Improved speed-to-market, reporting and decision-making
Built a modern, performance-led marketing function