Superannuation | NGS Super

Repositioning Brand and Strengthening Market Presence

The challenge

Brand lacked cut-through in an increasingly competitive national market.

What I did

Led brand strategy, positioning and governance, aligning messaging, identity and experience across all channels.

The outcome

  • Increased brand awareness by 7%

  • Strengthened consistency and trust across all touchpoints

  • Positioned the organisation for national growth

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Transforming Digital and Marketing Capability
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Delivering Large-Scale Customer Acquisition Campaigns