MELISSA ADAM CONSULTING
Founder and Consultant
Marketing, Communications and Customer Experience
Working directly with leadership teams and internal stakeholders to plan and execute brand, campaign and engagement initiatives, with a focus on improving acquisition, retention and customer engagement outcomes. Delivering practical support across campaign development, go-to-market execution, messaging, and marketing optimisation in regulated environments.
Engaged by organisations including VCF Capital and Busy Bees Australia to support marketing delivery during periods of growth, change and organisational transition.
NGS SUPER
Chief Experience Officer
Strengthening brand, communications and institutional engagement in a highly complex, global environment.
Led strategic marketing communications and thought leadership across Australia and Asia
Strengthened institutional relationships through targeted content, partnerships and stakeholder engagement
Delivered high-impact thought leadership initiatives to support client retention and market positioning
Ensured consistent, compliant execution across multiple markets and regulatory environments
JP MORGAN (CORPORATE & INVESTMENT BANKING)
ANZ
Senior B2B marketing and communications role responsible for corporate and institutional client engagement across Australia and Asia within the Corporate & Investment Bank. Partnered closely with sales, relationship management and product teams to design and deliver marketing and thought leadership programs that strengthened institutional relationships, supported pipeline growth and improved client retention.
ANZ WEALTH
Marketing Leader
SME marketing leadership role within ANZ’s Wealth division, accountable for delivering priority marketing initiatives in an agile operating model to support customer acquisition, retention and sales enablement.
Led development of integrated internal and external communications strategies to improve employee engagement, customer understanding and alignment to growth priorities within a highly regulated banking environment.
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