Superannuation | NGS Super

Building Always-On Marketing to Unlock Revenue

The challenge

Marketing activity was campaign-led, with limited lifecycle engagement and missed retention and cross-sell opportunities.

What I did

Designed and implemented lifecycle marketing and marketing automation, embedding always-on engagement across the customer journey.

The outcome

  • Generated $10M in annual recurring revenue

  • Improved conversion, retention and customer engagement

  • Established a scalable, data-led growth engine

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Driving Growth Through Data-Led Campaign Strategy
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Transforming Digital and Marketing Capability