Superannuation | NGS Super

Driving Growth Through Data-Led Campaign Strategy

The challenge

Growth was constrained by broad targeting, fragmented channels and under-optimised campaign performance.

What I did

Redesigned the acquisition strategy using segmentation, behavioural insights and multi-channel campaign integration, supported by stronger performance frameworks.

The outcome

  • Delivered $3.5M in incremental growth from an $800k investment

  • Contributed to 6.1% CAGR over four years

  • Significantly improved acquisition efficiency and campaign ROI

Next

Building Always-On Marketing to Unlock Revenue